Beijing- June 25, 2018- IMAX China Holding, Inc. (HKSE:1970) today announced thatDying to Survive will be digitally remastered into the IMAX®format and released in IMAX®theatres across China on July 6. The film is produced by Dirty Monkeys Studios, Beijing Joy Leader Culture Communication Co. Ltd., Huanxi Media Group Limited, Beijing Jingxi Culture &Tourism Co., Ltd, Beijing Universe Cultural Development Co., Ltd, Beijing Talent International Film Company Limited, and distributed by Beijing Jingxi Culture &Tourism Co., Ltd.
Dying to Surviveis directed by Muye Wen, with Hao Ning and Zheng Xu as Executive Producers, the later also particpated in acting in the film. It stars a group of renowned actors and actresses, including Zheng Xu, Yiwei Zhou, Eric Wang, Zhuo Tan, Yu Zhang, Xinming Yang. Both Hao Ning and Zheng Xu have previously cooperated with IMAX in a director capacity. This time, along with Director Muye Wen, they chose to collaborate with IMAX to provide audiences the best movie-going experience.
The highly realistic and localized story is a highlight of this film. It is about Yong Cheng, a shopkeeper of a God Oil store with an ordinary everyday life. One day, an uninvited guest comes and changes Yong Cheng’s life, making him the exclusive agent of an Indian generic drug ‘Ge Lie Ning’. With large profits, his life changes dramatically and he is labeled as ‘God of Drug’ by his patients. Nonetheless, a battle of salvation begins.
"With a phenomenal cast and team of filmmakers, Dying to Surviveis receiving incredible word of mouth and we’re confident it will be a crowd-pleasing experience in IMAX," said Greg Foster, CEO of IMAX Entertainment and Senior Executive Vice President, IMAX Corp.
The IMAX release of Dying to Survivewill be digitally re-mastered into the image and sound quality of The IMAX Experience® with proprietary IMAX DMR® (Digital Re-mastering) technology. The crystal-clear images, coupled with IMAX's customized theatre geometry and powerful digital audio, create a unique environment that will make audiences feel as if they are in the movie.